I had a chat with a staff DS at Meta in the Gen AI product and growth team.
It inspired me to pursue product DS, because I believe it's a good skill set to have if I'm building a startup, having product sense is useful.
DS at Meta
- Mission: driving impact through data-informed decision making.
- Misconception: It's not just about using fancy machine learning techniques, but about leveraging data to improve products and user experiences.
- Specialization vs. Full-Stack: While smaller companies might require full-stack data scientists, Meta's scale allows for more specialized roles. This enables deeper expertise in specific areas of data science.
key areas of focus
- product
- Use both descriptive and predictive analytics to uncover insights
- Examples:
- Analyzing user engagement with Meta AI
- Determining which countries or languages to prioritize for expansion
- Deciding on UI elements like whether to show a search bar in WhatsApp
- ai eval
- Goal: Create the best AI assistant possible
- Key metrics: User acquisition, engagement (daily/monthly active users), retention
- Evaluation methods:
- Instruction following accuracy
- Academic benchmarks (continuously evolving)
- Custom evaluation metrics tailored to Meta's specific needs
- product-market fit analysis
- View product adoption as a funnel
- Key metrics:
- Adoption rate (e.g., percentage of WhatsApp users using Meta AI)
- Retention (monthly return rate)
- Use techniques like A/B testing and holdout tests to measure impact
- gen ai advancements
- Develop retrieval mechanisms for real-time knowledge supplementation
essential skills
- hard skills
- Strong foundation in statistics and probability
- Engineering mindset for building and implementing solutions
- soft skills
- Effective communication to convey insights and build trust
- Product sense (especially for product scientists)
- Analytical thinking and attention to detail
- passion
- Think deeply about products and user experiences, obsess over the details
- Question design decisions and try to reverse-engineer product changes