To receive for constructive and effective feedback, you need to ask for it.

A framework by James is the 30% vs 90% feedback.

When you're 30% done, you're confirming the direction.

Ask your audience: "Are we on the right track?"

Seek for the following:

• does it makes sense?
• first impression of concept
• if it meets business needs
• suggestions for other involvement
• if everyone is in agreement
• high-level insights
• challenges to scope
• proceed/abandon

When you're 90% done, everyone should be aligned, you want to sweat every tine detail.

Ask your audience: "Is there anything we've missed?"

seek for the following:

• typos and bad grammar
• jargon or excluding language
• inappropriate tone or emotion
• ambiguous messaging
• confusing information or structure
• layout or formatting problems
• unclear call to actions
• inconsistencies (i.e. visual)
• performance issues

When requesting input, tell people how far along you are, and what you'd like feedback on.

A more detailed version:

• 5%: do we agree on the problem we think we're solving?
• 30%: are we on the right track?
• 60%: is this solution sound, will we meet our goals?
• 90%: is there anything we missed?
• 100%: what we learned / try different next time?