Design books for non-designers, recommended by Stripe Design team.

1. Beauty by SAGMEISTER & WALSH
2. The Design of Everyday Things by DONALD A. NORMAN
3. A Primer of Visual Literacy by DONIS A. DONDIS
4. On the Necessity of Gardening by LAURIE CLUITMANS
5. White by KENYA HARA
6. The Creative Act – A Way of Being by RICK RUBIN
7. A New Program for Graphic Design by DAVID REINFURT
8. Forget All the Rules About Graphic Design – Including the Ones in This Book by BOB GILL
9. Designing News – Changing the World of Editorial Design and Information Graphics by FRANCESCO FRANCHI
10. Emotional Design – Why We Love (or Hate) Everyday Things by DON A. NORMAN
11. Notes on the Synthesis of Form by CHRISTOPHER ALEXANDER
12. Designing Products People Love – How Great Designers Create Successful Products by SCOTT HURFF
13. In Praise of Shadows by JUNICHIRO TANIZAKI
14. The Intelligent Lifestyle Magazine – Smart Editorial Design, Storytelling and Journalism by FRANCESCO FRANCHI
15. Dieter Rams: Ten Principles for Good Design by CEES W. DE JONG
16. The Vignelli Canon by MASSIMO VIGNELLI
17. The Elements of Typographic Style by ROBERT BRINGHURST
18. Content Design by SARAH WINTERS
19. Graphic Design Manual – Principles and Practice by ARMIN HOFMANN
20. Understanding Comics – The Invisible Art by SCOTT MCCLOUD
21. Serialize – Family Faces and Variety in Graphic Design by ROBERT KLANTEN
22. Collaborative Product Design by AUSTIN GOVELLA
23. Re-Printed Matter by KAREL MARTENS
24. Typographie – Ein Gestaltungslehrbuch by EMIL RUDER
25. Typography for Lawyers by MATTHEW BUTTERICK
26. Designer's Guide to Creating Charts and Diagrams by NIGEL HOLMES
27. Envisioning Information by EDWARD R. TUFTE
28. Principles of Form and Design by WUCIUS WONG
29. Designing Design by KENYA HARA
30. Designing Programmes – Programme as Typeface, Typography, Picture, Method by KARL GERSTNER
31. The Timeless Way of Building by CHRISTOPHER ALEXANDER
32. Muriel Cooper by DAVID REINFURT AND ROBERT WIESENBERGER
33. The World as Design by OTL AICHER
34. The Laws of Simplicity – Simplicity: Design, Technology, Business, Life by JOHN MAEDA
35. Zen & the Art of the Macintosh – Discoveries on the Path to Computer Enlightenment by MICHAEL GREEN
36. Karel Martens / Patterns by MARTENS & MARTENS
37. How to – Use graphic design to sell things, explain things by MICHAEL BIERUT
38. Design Is Storytelling by ELLEN LUPTON
39. Designing Brand Identity – An Essential Guide for the Whole Branding Team by ALINA WHEELER

I have a deep appreciation and respect for good design, and want to learn more about what makes good design good, the why behind it, and hopefully be able to turn my taste into skill.

My goal is to read this list of design books, and note some ideas and takeaways for each of them.