"iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone"

Steve Jobs was a master communicator and storyteller.

His introduction of The iPhone from MacWorld 2007 is a quintessential example of his ability to articulate ideas effectively.

Vicky Zhao shares in her video that the key is to know the answer to 4 questions.

These questions were inspired by Aristotle's 3 elements of persuasion - Logos, Pathos, and Ethos.

The questions are:

1. What do you want people to do? (end goal)
2. What do I want people to know about me? (Ethos)
3. What do I want people to know about the topic? (Logos)
4. What do I want people to feel? (Pathos)